In Japan, which is unusual in that it starts its school year in spring, the back to school sales are traditionally held in March. In India, the back to school sales traditionally start in the month of June when schools are about to open. In Australia and New Zealand, this usually occurs in February, while in Malaysia, this period lasts from November to December. Timing īack to school period of time usually starts and ends in August before the school year starts in the United States, Europe, and Canada. ![]() Many states offer tax-free periods (usually about a week) at which time any school supplies and children's clothing purchased does not have sales tax added. Office supplies have also become an important part of back to school sales, with the rise in prominence of personal computers and related equipment in education traditional supplies such as paper, pens, pencils and binders will often be marked at steep discounts, often as loss leaders to entice shoppers to buy other items in the store. ![]() At many department stores, back to school sales are advertised as a time when school supplies, children's, and young adults' clothing goes on sale. In merchandising, back to school is the period in which students and their parents purchase school supplies and apparel for the upcoming school year. Period in which students and their parents purchase school supplies
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